June 1, 2021

eCommerce, Fear-Setting, & Running a Sports and Apparel Franchise with Sales Development Manager Max Busca | Ep. 20

eCommerce, Fear-Setting, & Running a Sports and Apparel Franchise with Sales Development Manager Max Busca | Ep. 20

Max Busca is a Sales Development Manager at the eCommerce startup MikMak. MikMak helps brands connect their digital investments to online retailer insights.

After an internship heading into his senior year, Max realized that finance wasn't the career path he wanted to take. He connected with a college alumni who started a sports and apparel company, Destination Athlete. Max ended up purchasing his own franchise and ran it for a year, with YoY sales of 160%.

Max choose to sell the franchise once he came to the conclusion that he wanted to work for a startup. He cold-emailed the CEO of MikMak after hearing her on a podcast, which eventually led to an interview and a job. 

Max was a finance major at The College of New Jersey. He was a four-year starter and two-time captain of their football team.

In this episode:

How the digital marketing environment has changed

Working at MikMak

How cold-emailing the CEO led to a job

When Max realized he didn't want to work in finance

Playing football at TCNJ

Running a Destination Athlete franchise

How Max uses fear-setting when making decisions

Max's advice

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Producer & Host: Zach McHale

Editor & Host: Connor Heine

Intro music created by Muscle Tough. IG: @muscletoughband