Shelby Guller is a copywriter currently based in LA. She's written for some of the world's biggest brands, including Starbucks, Uber, MasterClass, Coke, General Mills, and more... but she's kinda bad at writing her own bios.
You can see her work on the side of many major highways. Or wherever you're watching an enjoyable piece of content. It'll be that thing you skip before it.
In this episode:
What the commercial production process looks like
How Shelby comes up with advertising concepts
How she figured out her career while at Syracuse University
What it’s like working as a woman in advertising
Shelby’s appearance on The Price is Right
What makes for good copy
And why Shelby and her work partner made the entire office refer to them as Hellboys
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Producer & Host: Zach McHale
Editor & Host: Connor Heine